Life Link embraces snowboarding pros
With more and more snowboarders venturing into the backcountry for the coveted booter session, I've wondered why it is that the majority of the ones I've seen are without avie gear. Sure it's costly, but how much is your life worth? I'm glad to see one avalanche safety company taking a step in that direction - embracing snowboarding with avalanche gear awareness through a team sponsorship.
Life Link has recently signed some high profile snowboard athletes in an effort to (aside from the obvious of selling more stuff) influence more snowboarders who travel into the backcountry to carry safety gear.
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