K2 moves distribution to Reno

The greatest little city in the world, Reno, will soon be home to another distribution center refugee in K2 owned Marker, Ex Officio, Dana Designs and Marmot. Products for these brands will ship from Reno effective spring 2006. K2 sited a need to upgrade distribution methods, being close to the Tahoe area for recreation and the cheaper facitily costs as key reasons for the move.

The Full Story

After passing through Reno this weekend, I offer the "real" reasons for the move:

1. Video poker at 7-11 when you stop to get gas and coffee.
2. Nevada tax benefits anyone?
3. In-N-Out Burger - I'll take a #1 with onions and a chocolate shake - to go.

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