Thursday, April 28, 2005

VF Corp surges in Q1 - thanks to Backcountry.com employee purchase

Unlike most corporations that take on new acquisitions that subsequently have their profits and revenue take a dip, VF Corp has posted stellar numbers for Q1 with a 127% increase in revenue, with a strong 18% growth attributed to The North Face.

The Motley Fool Story

While I can only speculate about the entire VF Corp growth, I have a pretty good idea why The North Face had such a strong quarter - Backcountry.com employee order.

Take a look at a small portion of the "gift" that Brown Santa recently delivered to the Backcountry.com HQ from The North Face


We are using the gear we sell, really.

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