Monday, May 02, 2005

The marriage is over - thanks for the memories

Just like classic daytime drama, the rumors are true - Salomon and Adidas are splitting up citing "artistic differences" in the upper managements. Amer Sports, the Finnish owners of Atomic skis and Suunto, are swooping in to pay a paltry 485 million Euros. The market is responding positively today as Adidas shares are on the rise with some financial analysts calling it a "good move" for Adidas. Is it a good move for the outdoor industry? There will soon be an office move in the future of my Portland Salomon homies, likely by September.

One question remains for skiers - Will this bring Atomic's Austrian know how to the now Chinese made Salomon or will Amer just ship Atomic's manufacturing to Shanghai?

Financial Story



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