Youth buying power flexing its muscle

Have you noticed how many kids are hanging out at skate parks these days? If you haven't, I officially invite you to take notice. The youth movement is in full swing and companies like Zumiez is reaping the benefits. Zumiez, who targets 14-24 year old demographic with action sports fashion, recently posted a Q1 increase in sales of 34% when compared to Q1 last year. That's strength.

To top it off, Zumiez launched an IPO earlier this month selling 3 million shares above the estimated $15. Wall Street liked what they saw with shares closing at $24.87 by the days end.

The Financial Story

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