Roxy Joins Forces with Dynastar for High Quality, High Performance Skis Marking First Major Joint Project between Newly-Merged Quiksilver and Rossignol. Backcountry.com will be carrying Roxy Skis along with other Roxy product.
(Huntington Beach, CA) August 3, 2005 --- Roxy, a division of Quiksilver, Inc. (www.quiksilver.com), the leading outdoor sports company, today announced that it has launched Roxy Ski, a new division with a full line of alpine ski products designed specifically to meet the style and physique of women. Adding to an already developed and thriving snow program, Roxy and renowned ski brand Dynastar have come together to create truly functional ski technology for women. Roxy Ski marks the first major joint project between Roxy parent company Quiksilver and Group Rossignol.
Roxy Skis are made to be light and agile, providing female skiers of all skill levels with greater stability and control. Using Dynastar's Autodrive® technology that adapts to a woman's physiology, Roxy Skis are 25% lighter than most unisex skis, delivering greater maneuverability. The Roxy Ski features a raised heel and increased ramp angle to create better balance and control with less effort, placing most of the ski’s power exactly where women apply muscular pressure and, as a result, provide better grip and efficiency.
”We are extremely excited for the global launch of Roxy Ski,” said Bernard Mariette, President, Quiksilver, Inc. “Roxy has an established reputation for innovation and leadership in the women’s surf and snowboarding markets and, by utilizing our relationship with Dynastar, Roxy introduces premiere equipment for women from the company who created ski technology for women. This new collection clearly demonstrates the progression of Roxy’s snow program, and the overall growth as a leading women’s lifestyle brand.”
“With Rossignol now part of the Quiksilver family, it was a natural progression to draw upon the expertise of Dynastar to expand the Roxy brand into the women’s ski market,” said Steve Tully, Global President, Roxy. “Given the great number of women who snowboard and also ski, combined with the enthusiasts for both sports, this is a terrific way for Roxy to deliver products that women want. Today, female skiers are the fastest growing segment in the sport and we believe that Roxy and skiing is yet another outdoor lifestyle experience for Roxy females of all ages.”
Developed in the Chamonix, France region, the debut collection of skis, bindings, poles and boots combines the highest quality in technology with Roxy attitude: fun, lively, daring and confident. The collection reflects the spirit of Roxy with vibrant florals and playful polka dots providing a wide range of product to skiers of all proficiencies.
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC Shoes and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji, Leilani and Island Soul. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company's golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel by John Ashworth. Gotcha is the Company's surf-based European brand addressing street fashion.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. The European headquarters are in St. Jean de Luz and Voiron, France; and the Asia/Pacific headquarters are in Torquay, Australia. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California.
Labels: Ski Industry, Skiing