Oh, Boating!

That's amazing. Crocs for boating. And here I always thought Crocs were gardening shoes. That's what my grandmother uses them for. She and all of her gardener friends have multiple colors to match their gardening hats, gloves and shorts. I kid you not. We're talking like 3 pairs of Crocs per person, at least. That, my friend, is how they have become so popular.

Crocs Inc, makers of the phenomenally popular, brightly colored, plastic boating shoe filed for an initial public offering with the SEC on Monday. It beckons the question, "In a world of specialty products and niches with a continuing focus on fit and function, how DOES a brightly colored, plastic boating shoe become so popular?"

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