Tuesday, July 26, 2005

Eagle Creek gets after it.....

Eagle Creek is expanding the positioning of its Clive brand into the outdoor distribution channel to capitalize on the emerging youth lifestyle category. Clive joins the spring 2006 outdoor market as a “new brand,” repositioned with an entirely new and uniquely stylized, design-oriented product line for the urban commuter, student, or traveler. Eagle Creek’s VP of sales, Michael Millenacker, has been newly appointed to oversee the Clive business...

So they buy Clive when it was just starting to get strength. Get rid of it. Now they want to bring it back as a "youth lifestyle" brand? News flash.... It was a youth lifestyle brand when you got rid of it the first time.

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