Tuesday, June 28, 2005

Brand Updates

We talked to the people at The Program(Jeenyus, Forum, Special Blend, Four Square) to find out what direction they are taking the brand. They said they will open up distriubution but that they still want to keep it as a high end brand and not a bottom feeder brand.

Mountain Hardware stated they will also keep their distribution tight and not be going into Sportsmans Warehouse unlike Marmot. I believe Marmot will be suffering a slow painful death unless they commit to one side: either price point or high end. They are not strong enough to dance on both sides.

I will keep these coming from one guy in buying.



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