Wednesday, June 22, 2005

Marmot to marry Dana

Some would call it a divorce but I like to think of this as a marriage. Marmot is going to take the "DNA" of Dana Designs (Dana components like Arc Flex and Arc Energy and Dana styles like the Terraplane, Glacier, Bridger and Bomb) and marry it to the simpler, lighter, cleaner and more focused style of Marmot. Probably a good move given that ever since Dana Gleason left the house, Dana Designs has been floundering under the K2 umbrella.

Think of it as the sporting goods world equivalent of making soup. Slaughter the chicken, keep only the white meat (best part) and mix that with what you've got in your vegetable garden. Voila! Chicken vegetable soup - and no more chicken.

The Full Story



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