Tuesday, June 07, 2005

Patagonia Footwear??

Patagonia and Wolverine World Wide's Merrell footwear brand have entered into a long term global license agreement to produce Patagonia footwear. First product line is expected Spring 2007. Merrell will design, manufacture and market performance footwear under the Patagonia name with right to their other brands too, including Water Girl and Lotus Design. Patagonia intends to keep the same environmental sensitivity in the production of the footwear- make the best product with the least impact. Should be interesting to see what they come up and if all Patagonia dealers will be allowed to carry the footwear under Merrell who declined some of the same dealers.

2 comments

2 Comments:

Anonymous Anonymous said...

Just wanted to add a point; Merrell is not producing Patagonia shoes. Wolverine Worldwide (makers of Merrell, Sebago, Hush Puppies) has been licensed to make the shoes, with Patagonia having full quality control.

11/15/2006 12:44 PM

 
Blogger backcountry freak said...

Thanks for pointing that out. (no pun intended)

11/15/2006 6:12 PM

 

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