Wednesday, June 22, 2005

Roxy Rebuttal

Hell ya these skis are gonna sell like mad! Roxy skis? Duh. They'll fly out the door, and probably be responsible for drawing a few new chicas to the sport--if not, I wouldn't be surprised to see these boards keeping chicas who already ski on skis, instead of opting to buy the Roxy snowboard. Don't underestimate the power of Roxy teenybopper surfer chic culture.

Yes you read the title right - Quiksilver, the soon to be (the deal is almost complete) parent company to Rossignol, will be making skis, bindings and poles under the Roxy brand name. Are there really that many little girls out there taking up skiing that want to style all winter like they do all summer with Roxy steeze? Me thinks not.

More news to come on this one...



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