Powerbar - less power more bar?

This landed in my inbox this morning: "NEW PowerBar Triple Threat: Fuels like a PowerBar. Tastes like a candy bar."

To kick off the introduction of Triple Threat PowerBar has teamed up with the NBA Rhythm and Rims tour bringing "hip-hop rhythm and hot basketball action to a city near you this summer". Luring in the urban athlete with the call to "come check us out and try out the all new Triple Threat bars, play some hoops and chill out in our videogame kiosks" it seems that PowerBar has taken a long walk from its roots.

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