Keeping Up With Google - Ragnar Relay Race

We've got a huge banner in our warehouse that says, "Blisteringly Fast Fulfillment". When it comes to shipping out gear to our customers, yes, that is very true. But this summer 3 teams of 12 from Backcountry.com will step up to "race" in the Ragnar Relay - WasatchBack and I'm wondering if that motto may be both prophetic and far from the truth at the same time.

No doubt there will be a number of blisters among the ranks but I doubt we'll be setting any records in the fast department. Fulfillment? Well, eventually we'll find our way to the finish line.

This year will be the 4th annual running the Ragnar Race Wasatch Back and is the 4th year that Backcountry.com has fielded at least one team. The 12 member team relay race format is a lot of fun and I'd recommend any company with enough people who are fit enough or crazy enough to commit to running three different 3-7 mile legs in a day and a half should sign up. Ragnar now has races in the Twin Cities, Arizona and Washington.

At the Ragnar Relay - Del Sol which was held in the greater Phoenix area in February, our friends at Google took first as in first overall not just first in their division. True to thier search engine speed, they sped past 70 other teams to come out on top!

Perhaps we need to step up and challenge the good folks at Google to a friendly competition for next year's Wasatch Back, on our home turf. I'm thinking a wager of sorts would be in order, no? Any suggestions on an appropriate wager?

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