Dean Karnazeas Failed but Accelerade needs Loser Camp

Dean Karnazes didn't break a record in his 24-Hour Endurance run yesterday when he attempted to surpass the current world record of 153.76 miles on a treadmill in a 24 hour period. He only managed 130 miles, the equivalent of running 5 marathons. He did manage to raise over $21,000 for Athletes for a Cure. Hurray...[silence]

The above is essentially the message that Accelerade is reporting after the event. They are completely missing an opportunity here. I mean, c'mon, are you kidding me? This guy just ran 130 miles on a treadmill in 24 hours and all you can muster is a lame after the fact play down with a rah rah at the end about pushing my sport farther? How about a time line? How about some feedback from Dean? Photos? Video? This is your athlete here, your boy wonder.

So what if he didn't beat the record! Despite popular opinion, the guy is human after all. Celebrate the effort and tell me how your product helped Dean manage 130 miles. Tell me what went wrong, how he felt, what his favorite flavor is after 20 miles, 60 miles, 100 miles.

His effort reminds me of what Ronald. E. Osborn, a widely respected minister, scholar and historian once said:

"Unless you try to do something beyond what you have already mastered, you will never grow."

Celebrate the failures and the success and learn from everything. Perhaps the people at Accelerade needs to go to Loser Camp.

Dean, I'm still stoked about the effort you made, the money you raised and look forward to getting more details and thoughts about the day.

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