Monday, May 08, 2006

The new Backcountry.com shopping cart - tell it like it is

A few weeks ago we launched a new shopping cart. Earth shattering? Well, suffice it to say that there weren't any CNBC specials on it and none of the "We interrupt this program for some breaking news" alerts. So why did we do it?

We set out to make it clearer for the returning customer and a better introduction for the first timers. A one step one page simple checkout - just like the grocery store. We know from personal experience that sorting through pages of gear to find the right lightweight rain jacket can be a process in and of itself. The urge to get that gear and get back to work (we won't tell your boss) didn't need to be compounded by a long multi step check out. Heck, going through the previous shopping cart was a journey reminiscent of the kids in the back seat whining, "are we there yet?"
So, are we there yet? Not quite but we think we're headed in the right direction. Bottom line though is not what we think but what you think? Does it rule? It is simpler? Does is stink like Goat manure?

Lisa the shopping cart girl is just one of the team who worked tirelessly on the most recent cart. That's her saying "just a little more tweaking". Trust me, she won't stop until it's a work of art.

So, what are you waiting for? Sound off. Tell it like it is. She's thick skinned and so are we. Click the "comment" button below and spend your $.02.

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