New Zealand sheep - your fate is sealed.

If you're a sheep in New Zealand, your future just got brighter, or dimmer depending on how you measure up. Smartwool, the largest purchaser of New Zealand merino wool has struck up a 7 year, $30M deal with The New Zealand Merino Company. Not only will this deal help small and large merino growers in New Zealand, it will also help New Zealand sheep breeders to produce the type of sheep that in turn will produce top quality merino wool that meets Smartwool's requirements. And you thought just any sheep would do? Now you know that your Smartwool socks are from only the best that New Zealand has to offer.

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