Friday, March 18, 2005

Kelty Hires New Sales Manager

Kelty taps Peter Novak as new director of sales

Outdoor industry veteran takes role as primary sales strategist
for Colorado-based leader of backpacking and camping

BOULDER, COLORADO (MARCH 16, 2005) ­ Kelty (, the "First Name
in Backpacking² and a recognized leader in outdoor adventure and lifestyle
products, this week welcomes Peter Novak as their new director of sales.

With a rich background in the specialty outdoor market, Novak will become
the primary sales strategist for one of the leading brands in the outdoor

³Peter¹s deep experience in the backpacking market as well as the outdoor
lifestyle market made him an ideal fit for the position,² said Kenny
Ballard, president of Kelty. ³We¹re pleased to have him on board with the
Kelty family.²

Previously, Novak was the vice-president of sales for Mountainsmith. While
at Mountainsmith, he was responsible for the creation and implementation of
sales strategies in the U.S., Europe, Canada, Japan, and Asia.

Prior to that, Novak oversaw the 5.11 Tactical Series by Royal Robbins, as
their national sales and marketing manager. For the 5.11 Tactical Series,
Novak was the primary agent in bringing the new product line to market.

Novak is scheduled to begin at Kelty on April 1, 2005.



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