Using the gear you sell.....for 218 miles and 10 days

Golite Co-Founder and President Demitri Coupounas (call him Coup) is out testing the gear he sells. Coup is out to hike the John Muir Trail for 218 miles in 10 days. Why, one might ask? To celebrate Golite's 5th Anniversay and the light gear movement that they have created. Check out the links below:

Coups gear list- starting weight 51 lbs.
http://www.golite.com/team/athletes/coup/jmt_gear.pdf
All the details on his trip:
http://www.golite.com/team/athletes/coup/index.asp

How often do you actually see the President of a company out there getting it done like Coup?
Nice work Coup. I look forward to hearing the whole update on the trip.

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