Patagonia is bidding on Goggle for Backcountry and Backcountrystore names!
We did some research and Patagonia is bidding on Backcoutry and Backcountrystore terms on Goggle. After Backcountry.com stepped up
to the plate to grow their business with Patagonia and we met all the top execs this how they treat us. They are basically trying to take our business even though we tried to expand our business. Patagonia has stated that they are trying to grow business with retailers and refocuse on this area. It seems to us that they are saying whatever it takes and doing whatever it takes to grow their own business at the expense of anyone. 2 comments
posted by Anonymous @ 2:49 PM
2 Comments:
I would assume that you have a trademark on Backcountrystore. Doesn't Googgle, and other search engines, recognize this fact and not allow other companies to "use" this mark? Or in this case, bid on it?
Keep after Patagonia. It doesn't make much business sense for them to do this unless they want to cut out all retailers and go direct to the customer, and that doesn’t make sense.
-Asti
9/20/2004 10:46 AM
as much as i like patagonia, bidding on their own retailer's company name is ridiculous. patagonia does so many things right when it comes to operating a textile company, but this sort of shows a different side that i hoped didn't exist.
long live backcountry!
11/30/2007 4:05 PM
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