Wednesday, July 23, 2008

Crocs Announces new Initiative

Crocs. You either love them or you hate them. Me, I'm a fan of Chaco. Enough said.

There have been a growing number of accidents that have occured involving Crocs and escalators in the past and despite the notion from some that parents should actually supervise their children when riding an escalator (In care you're wondering - yes, I have kids) the number of accidents are increasing.

Stores have begun to put up signs trying to warn people.

In an effort to be "proactive" (read - save their bottom-line), Crocs has launched a new initiative to educate customers on escalator use.

Here's a Backcountry Blog exclusive sneak preview of how to use an escalator when wearing Crocs:

• Stand facing forward in the center of the step
• Step on and off carefully
• Do not touch sides below handrail
• Avoid the sides of the steps where shoe entrapment can occur
• Supervise children at all times

I've got a suggestion - why don't they educate their customers on the value of getting some exercise by using the stairs? After all, they are a Boulder based company, right?



Blogger teleknees said...

ha ha, good job crocs. as for you kiddies, keep your feet out of the big metal teeth.

7/23/2008 2:17 PM

Blogger teleknees said...

oh and are people really going to look down at their feet and be like.."hmm dang. im wearing flopsy shoes. Better take the stairs." as they are pounding their big mac and diet coke.

7/23/2008 2:19 PM

Blogger powstash said...

what I'd really like to see is stairs installed adjacent to the escalator and have a sign that says how many calories you'd burn by walking up the stairs. Gotta shame people into doing it. Talking sense won't work anymore

I'd love to see a mall company (Nordstrom, Macys, Sears, etc) do that

7/23/2008 3:03 PM

Anonymous Anonymous said...

Haha, great idea. I made a comment on another blog about using the stairs and was quickly flamed by a mob of people complaining that they don't want to take the stairs (presumably because they don't have the stamina to walk up 20 steps), and that escalators are what's cool now-a-days. What is the world coming to?

7/23/2008 3:24 PM

Blogger teleknees said...

"take the stairs. your heart will thank you later."

7/27/2008 8:13 PM

Blogger powstash said...

I like the idea of "take the stairs, your heart will thank you later" but people will mock.

If a retailer really wanted to make a statement, how about a "We're all about healthy lifestyle. Take the stairs and take $5 off at the cash register."

I think word about it would spread like a virus.

7/28/2008 5:42 PM


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