Friday, August 27, 2004

Know your customers

This week, we look at single males age 18-49

What do single males like to do on vacation? Hiking? Camping? Adrenaline-fueled outdoor activities? Try again...Spike TV Offers Up Male-Focused Research Most important single activity for men when on vacation is partying. One-third of 502 men polled ranked drinking as a must-do. Additionally, meeting people and “hooking” up as well as gambling rank high for about a quarter of the men polled.

"Not only will this soft shell make you look swell, sir, but it will repel all manner of spilled cocktails."

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