No more lip service.

Ladies listen up. The industry is claiming no more lip service on womens goods, that they are actually producing products we can be psyched on. Women's sportswear sales are currently out performing men's sportswear sales. It seems the 3 f's (fit, function and fashion) are really being addressed. Brands such as Horny Toad, Prana, Isis, Watergirl, Carve and Contourwear are realizing that more women are getting out there and are gearing there products towards us.
We appreciate it!

http://www.hornytoad.com
http://www.prana.com
http://www.isisforwomen.com
http://www.watergirlusa.com
http://www.carvedesigns.com
http://www.contourwear.com

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