Friday, August 27, 2004

No more lip service.

Ladies listen up. The industry is claiming no more lip service on womens goods, that they are actually producing products we can be psyched on. Women's sportswear sales are currently out performing men's sportswear sales. It seems the 3 f's (fit, function and fashion) are really being addressed. Brands such as Horny Toad, Prana, Isis, Watergirl, Carve and Contourwear are realizing that more women are getting out there and are gearing there products towards us.
We appreciate it!



Anonymous Anonymous said...

I'm glad the industry is finally making an effort in this area. Even though they are only getting involved because dollars are involved, women still stand to benefit greatly.

Prana Yoga Clothing & Studio

11/22/2004 8:44 AM


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