Tower 13 - Custom Helmets for Backcountry Athletes
I'm sure you've seen the Red Bull helmets being worn by the likes of Shane McConkey, Chris Davenport, Tanner Hall and others. Like Red Bull, Backcountry.com shares a similar challenge when it sponsors athletes, that of finding some visible real estate to pimp your logo. It's nearly impossible. To remedy this we teamed up with Tower 13 to get helmets custom painted for athletes like Sage Cattabriga-Alosa and Cody Barnhill.
The process is pretty cool. The customer (in this case Sage or Cody) gives Tower 13 the design he or she wants and they do it up proper. Check out the process:
Here is what Sage's helmet came out looking like.
They even custom paint helmets and other gear for mere mortals like me (without sponsor or style) so check Tower 13 out.
Labels: backcountry.com athletes2 comments