Wednesday, October 19, 2005

Line Skis takes a rain check on SIA

Is this a telling sign of what is to come in the ski biz? Unlikely, but it doesn't surprise me much that Line Skis founder Jason Levinthal would lead the way on a decision to not attend SIA this coming January. Instead, they will rely upon online marketing and progressive grass roots efforts to spread the gospel about their product. In a communication to shop owners Jason was quoted as saying
Our product line is clean, sensible and easy to communicate with you on a personal level at your regional show, demo and at your shop.
We’ll save the Vegas drinking and hand shaking for your local bar and ski lift. We look forward to seeing you there.
Amen brother.

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