Tuesday, September 13, 2005

K2 Inc continues to build the empire.

K2 Inc. announced that Völkl Performance Wear, the apparel division of Völkl skis, will move under its Marker Ltd. division in Salt Lake City, Utah. The 2005/2006 season will continue to be managed and serviced by Völkl Sport America in West Lebanon, New Hampshire. Marker Ltd. will handle all sales, customer service, and fulfillment starting January 1, 2006. All product for the 2006/2007 season will be shipped out of K2 Inc.’s new distribution center in Reno, Nevada. Nora Stowell, Völkl Apparel Division Manager, will continue to lead the development of the Völkl Performance Wear brand under the existing sales force.

K2 Inc hopes to provide added financial and operational support to help Volkl be one of the key players in the Alpine Ski apparel business. Hmmm.......When was the last time you saw someone in Volkl ski apparel? Who is our rep anyway?

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