Thursday, September 01, 2005

Tecnica invested in Ground Clothing

Tecnica last year has given Ground an infusion of cash. Ground is helping them Tecnica and other brands develop product as well. It is a strategic partnership and on Sept 15th the documents get signed and are minor share holder in Ground. Ground maintains countrol of their brand. It's a huge shot in the arm for capital and will help them push the brand further and stronger than they already have done. Ground will broaden their product mix with new designers.

They now have 30 stores in Europe up from a handful. Tecnica is the major reseason because they are distributing their product. They hope to have 1400 doors in Europe by 2007.

Where will Ground be in 5 years? Hmmmmm........

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