Friday, September 02, 2005

Outside Magazine - smells a bit moosey

Recent discussion in the advertising and editorial worlds has pegged these two traditionally polar opposites as melding closer and closer. In a recent blog post at Tramline "yo" talked about how blogs are becoming more inline with profit driven publications which ultimately, as reported by the Online Journalism Review, will have an effect on the type of editorial that a publication will produce. For the consumer or the public in general, it may spoil the sweet taste of true editorial journalism.

Case in point. While thumbing through the new Buyers Guide from Outside Magazine I came upon an editorial piece about Moosejaw Mountaineering, based out of Michigan. Hmmm, this was the second piece I'd seen in Outside this year on Moosejaw. I couldn’t help but be somewhat envious as I shrugged my shoulders while thinking, “They must be doing something right.” That was until today; when in my mailbox landed the latest Moosejaw catalog, complete with hot outdoorsy chicks and a glossy full page add for Outside Magazine's one year subscription offer through Moosejaw. Coincidence? Things that make you go hmmmmm....

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