Tuesday, September 13, 2005

Burton launches spring/summer apparel line

In an effort to have a year round presence Burton is launching their spring/summer apparel line in Feb 2006. It's a collection of knits, wovens, jeans, shorts, hoodies, street jackets and t-shirts. Burton doing what they do and pushing some fashion limits. The womens line was significantly smaller than mens but had some nice cuts and print applications. The mens highlights would be the street jackets and polo's. Will it work? With millions of snowboarders out there wanted to stay connected to their market, yes. Watch for the product on Dogfunk.com next spring.

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