Mainstream Backcountry Gear?

Random magazine perusing has shown that small outdoor companies are making it big in the corporate magazine culture... A Flow Snowboard and bindings were giving away in JANE magazine and Arbor Snowboards were referenced in a ode to retro-inspired wooden winter gear in the Jan 17th issue of Newsweek. Luckily, George Bush was not demo-ing the A-frame for the article.

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