Thursday, January 20, 2005

Kraft vows to stop advertising crap food to kids

Nice to see the Evil Philip Morris taking a stance on child obesity. Wonder it they will develop natural energy bars our just buy Clif Bar...

Kraft Foods (KFT) said it's shifting the mix of products it advertises for children aged 6 to 11 on television, radio and print media toward products that meet specific nutrition criteria, and will also identify those products with a specific flag on products' label. Examples of existing products that the company will continue to advertise in media aimed specifically at the 6-11 age group include: Sugar-Free Kool-Aid beverages, Lunchables Fun Pack Chicken Dunks and 1/2 the Sugar Fruity Pebbles cereal, it said. To qualify for the new labels, food will either have to provide beneficial nutrients or meeting specifications for reduced calories, fat, saturated fat, sugar or sodium



Anonymous Anonymous said...

11/12/2006 10:13 PM


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