Thursday, October 14, 2004

Nike looking for new acquisitions....

With the success they have had with the purchase of Converse (they took the hands off approach) Nike is eyeing Burton and Patagonia as possible acquisitions. They believe Burton (who just bought up Forum, Four Square, Genius, and Special Blend) to be a good score to get in with the Gen X'ers and Patagonia to legitimize them with the specialty outdoor retailers. Would this mix work? Would Burton be considered a sell out to Nike and lose the Gen X'ers anyway? And Patagonia under the same umbrella as Burton? What? Not sure about this acquisition. We'll see how it pans out.


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