Tuesday, September 28, 2004

Former TransWorld VP to Launch New Snowboard Trade & Consumer Mags

skipressworld: Fran Richards is back in the game

I think there will be a decent amount of advertising support for these titles. Richards can make the case that TransWorld Media is now operated by a corporate bohemoth that isn't in touch with the soul of the sports and doesn't get IT. My guess is that Richards will bring former TransWorld editorial director and respected industry icon, John Stouffer, into the magazines early on. Stouffer was the rudder and conscious behind TransWorld Snowboard Business and many other TW titles before he was shuffled out when the company consolidate the trade publications.



Post a Comment

Links to this post:

Create a Link

<< Home