Tuesday, August 17, 2004

Outdoor Retailer Staying SLC through 2009

Outdoor Retailer commits
to SLC through 2009

SALT LAKE CITY, UT (AUGUST 11, 2004) -- Outdoor Retailer announced today their plans to produce the Outdoor Retailer and Summer Trade Expos in Salt Lake City, Utah through 2009. This commitment to remain in Salt Lake City is contingent upon a final contract and financing from the city to expand the Salt Palace Convention Center.

Outdoor Retailer made their decision after reviewing results from a comprehensive outdoor market study, receiving the Outdoor Industry Association (OIA) Board’s recommendation and tentative plans from Salt Lake City officials to expand the Salt Palace’s main hall space by 40% plus provide increased benefits to OR exhibitors and attendees.

Construction work on the Salt Palace will begin immediately following Summer Market 2004 and will not affect the upcoming Winter Market show in January 2005. Interim plans include additional exhibition space, similar to the Pavilion, to be used for Summer Market 2005.

Future benefits provided to OR attendees from Salt Lake City will include:

Hotel room blocks well below average rates
Personalized housing services for all OR attendees
Complimentary and discounted shuttle programs to/from SLC airport
Launching "Outdoor Utah" -- an outreach campaign to attract retailers
Coupon program providing discounts for dining, hotel rooms, lift tickets and services within Salt Lake City

OR’s staff spent the past year researching various venue options through a comprehensive ten-city analysis project. OR also solicited feedback through surveys, numerous meetings and discussions with industry leaders, city officials, state governments and the buyers and sellers that represent the outdoor industry. Additional locations that were considered for the OR shows included Denver, Las Vegas, New Orleans, Reno, San Diego, Atlanta, Chicago, New York and Orlando.

"The outdoor industry possesses a great sense of community and vested interest in the future of the OR shows and it has been determined that, for the present, the business of the outdoors should continue to be conducted in Salt Lake City," stated Peter Devin, OR Show's Director.

Research, substantiated by key industry buyers, sellers and the OIA Board, indicated that Salt Lake City must expand its present convention facilities to accommodate and serve the growth of the outdoor industry. Survey results stated that while 82% of the industry is satisfied with Salt Lake City, 97% of the industry are open to moving the show if it meant an improved buy/sell experience. Salt Lake City's answer was the proposed development and financing of a comprehensive plan that would add an additional 40% of main hall space to the Salt Palace Convention Center.

“Utah's earnest commitment to work with us to explore ways to protect our public lands for recreation and ensure the growth and success of our industry sent an important message to the outdoor business community," said Lee Fromson, president of Cascade Designs and OIA Chairperson.

"Combined with the proposal from the Salt Lake Convention and Visitors Bureau that addresses Outdoor Retailer's expansion needs, Utah has shown an unmatched commitment to our industry that we can not ignore,” added Fromson.

Dates for future Outdoor Retailer Shows were also re-confirmed.
2005 Winter Market January 29 - February 1, 2005
2005 Summer Market August 11 - 14, 2005
2006 Winter Market January 28 - 31, 2006
2006 Summer Market August 10 - 13, 2006

Outdoor Retailer, a division of VNU Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Heading into its 23rd successful year, OR gathers approximately 30,000 attendees on a semi-annual basis for both Fall/Winter and Spring/Summer markets.

Outdoor Retailer Summer Market 2004 will be held in Salt Lake City, Utah from August 12-15 at the Salt Palace Convention Center. Registration details for Summer Market 2004 and more information on Outdoor Retailer tradeshows can be found at http://www.responsetrack.net/lnk/outdoorretailer0/?113IK017QDD. Media can contact Lori Crabtree at Stanwood & Partners Public Relations by phone 307/733-1514, or email at lcrabtree@wyoming.com.



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