Monday, August 23, 2004

The next Big Thing

Blogs to get a boost from retailers

U.S. online retail sales are projected to more than double over the next six years and account for 12 percent of total retail sales in 2010, up from about 7 percent this year, according to a new report from Forrester Research (FORR).

By targeting Weblogs, chat rooms and message boards, merchants will fuel sales growth by running ads while consumers are discussing a specific product or content related to a product, the researchers said. Forrester indicated that tools and hardware and garden supplies will be among the fastest growing online sales categories. Also expected to gain are online florists as consumers cut back on telephone orders.



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